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Slow fashion is an approach to dressing that is essentially the opposite of fast fashion. It's not about having the biggest wardrobes and shopping seasonally at discounts. It focuses on choosing high-quality clothing that will last its wearer countless seasons and can be combined with multiple styles for many occasions. Slow fashion advocates also care about the raw materials used to make the clothes and whether the seamstresses who made the clothes had good working conditions and were paid a fair wage for their work. So it is not just about the environmental impact of fashion, but also about modern slavery and the use of child labour in textile companies.

The fashion industry is one of the most polluting industries in the world. It accounts for around 10% of global greenhouse gas emissions and 20% of water consumption. The environmental impact of the textile industry has led us to take a different path and create fashion sustainably based on local resources. To show companies a functional alternative and offer customers quality fashion that minimizes environmental burden and ethical impacts.

Fashion designer Lady Vyvialová has long been involved in sustainable fashion design. She works with materials that have a minimal ecological footprint and creates design models whose functionality helps build a minimalist wardrobe. She describes how a truly sustainable clothing brand works in her eco-friendly ten.

Behaving sustainably is not rocket science and everyone can do it. The best part is that the greener you live, the more sense it makes economically. You'll get a stylish wardrobe made up of quality clothes and end up spending less than you would on discount shopping. And you can get started right away. With the clothes you have at home. How to do it?

We build on quality, handmade craftsmanship and respect for the life around us. That's why we work hand in hand with the slow fashion philosophy. We believe in garment minimalism, CPW reduction, quality materials and responsible production of sustainable clothing.

We design and sew our models from extremely functional, antibacterial and health-safe fabric with Czech certified nanotechnology. Thanks to it, we produce comfortable clothing with extraordinary properties, which is also suitable for physical stress and extreme conditions.

The benefits of nanomaterial, local production and processing, and the degradability of nanotechnology are all essential arguments for us to create fashion from nanomaterials. In addition, the likelihood that our models will be worn longer and better use the product is very important to us.

One of the many benefits of our models is their extended wearing time and thus low water and energy consumption. You don't have to wash them as often, with most fabrics even light soiling can just be "wiped off" with the fabric. However, to make clothes last for years and still look perfect, they require careful handling.