LADA at INVENT ARENA 2026
On 17–18 June 2026, LADA Creativ Platform was presented at the INVENT ARENA fair at WERK ARENA in Třinec, as part of the exhibition of PROMET GROUP, a long-standing supporter of innovation, research and Czech technology development. This year's edition ran under the theme Go for Green — and sustainability is exactly why we design garments built to last rather than seasonal collections.
At the shared stand, particular attention went to the functional nanomaterial T-shirts worn by racing driver Tomáš Tomeček on his racing tours and expeditions. Visitors could also enter a draw for Tomáš Tomeček's Dakar nano T-shirt. Our garments undergo long-term testing in extreme conditions, where they must hold up under heavy physical strain, changing weather and extended wear — real-world field testing is one of the pillars of LADA product development.
Our thanks to PROMET GROUP for the opportunity to be part of their exhibition, and to everyone who stopped by for their interest and the conversations.
